Marketing Emails
2025 School Solo Project
Project Goals
To design responsive email marketing campaigns that adapt seamlessly across various devices (mobile, tablet, desktop).
To enhance user experience by ensuring emails are easy to read and navigate on any screen.
To increase key marketing metrics such as conversion rates, sales, and click-to-open rates.
To create three distinct, brand-consistent marketing emails, the project involves wireframing, mockups, and interactive prototypes.
Lo-Fi Wireframes
Seasonal Promotion
Saw You Look
Feature Workshop
Feedback
Check line length, letter spacing, and grid consistency
More white space
Headers need call to action
Footers need: location, phone #, hours, copyright, unsubscribe
Have a discount workshop
Needs more space between images/text groups
Mockups
Seasonal Promotion
Saw You Look
Feature Weddings
Feature Workshop
Mockups Feedback
Work on tracking and leading
Remove Get The Dirt
Need Unsubscribe
Work on footer - try center & increase tetr size
To much space between top & bottom of groupings
Put customers name on it’s own line and text smaller
Less space above logo and try overlapping logo and image
Add Instagram
Find a different photo/animation for Seasonal Promo
Less words/info in Seasonal Promo
Photo to the right or center with price underneath
Pick a plant
Try carousal or collage with photos
Explore more options for wedding photos
Need CTA
Final Revisions
Seasonal Promotion
Saw You Look
Feature Weddings
Feature Workshop
